Being pro free-market is
different from being pro business because being pro-business would allow
that multiple government agencies would support businesses (large,
small, corporate, etc;) regardless of profits or losses.
This can
include bailouts, subsidies and federal business loans, or condoning
certain businesses but not others.
This takes away from the proper
direction the "market" would lead into, in a normal, unfettered way.
Being pro free market would mean that the government ensures the playing
field is level, and not one business or an industry is inhibited or
condoned, in any way, shape or form.
This reduces the chances of
corporatism/crony capitalism and ensures that businesses will succeed
under their own weight and power. Lobbyists, anyone?
It is more
beneficial to allow a business, regardless of it's size, to maintain
it's own profits and losses.
If you take away the profit system, you can
reduce that motivational drive, or incentives to maintain an actual
free market.
If you don't allow the losses, then the same thing
happens.... there is no incentive to reduce those mistakes that led the
business to fail in the first place.
The consumers should have the choice...not the businesses.